Azoma
Azoma (formerly Ecomtent), founded in 2022 and based in London and Toronto, positions itself as the first Agentic Commerce Optimization (ACO) company, helping consumer brands monitor, measure and optimize how AI shopping agents such as Amazon Rufus, Walmart Sparky, ChatGPT and Gemini discover and recommend their products, using a digital twin of chatbot responses and large-scale persona-based prompt testing.
Position in SVTR
Snapshot 2026-10-22- Startup SignalsRankedof 2,310new
- Retail & MarketingRankedof 103new
- E-commerce#7of 17
- Generative Engine Optimization#6of 15new
About
Azoma (formerly Ecomtent), founded in 2022 and based in London and Toronto, positions itself as the first Agentic Commerce Optimization (ACO) company, helping consumer brands monitor, measure and optimize how AI shopping agents such as Amazon Rufus, Walmart Sparky, ChatGPT and Gemini discover and recommend their products, using a digital twin of chatbot responses and large-scale persona-based prompt testing. Clients include L'Oréal, Unilever, Mars, Colgate, P&G and Zappos.
Full tier & rationale — an SVTR Intelligence benefit
Capital graph
Investor· 6
Founders / team· 2
Funding history
- 2026-10-21Series A$11M
Investors · Puma Growth Partners, Dunnhumby Ventures, Twin Path Ventures, MaRS IAF, Rank Ventures, Ignite VenturesSource · azoma.ai ↗
Comparable companies· by market
This company
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—
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Confirmed rounds only. Matched on subsector, sector, stage and funding scale — each verifiable on the company profiles.
Investors that may fit
Y Combinator
36 Retail & Marketing deals in the last 24 months · 31 at a nearby stage · 2 in Western Europe
Request intro →Bessemer Venture Partners
10 Retail & Marketing deals in the last 24 months · 9 at a nearby stage · 4 in Western Europe
Request intro →Index Ventures
8 Retail & Marketing deals in the last 24 months · 7 at a nearby stage · 4 in Western Europe
Request intro →Andreessen Horowitz
8 Retail & Marketing deals in the last 24 months · 6 at a nearby stage · 1 in Western Europe
Request intro →True Ventures
6 Retail & Marketing deals in the last 24 months · 5 at a nearby stage · 1 in Western Europe
Request intro →QED
5 Retail & Marketing deals in the last 24 months · 4 at a nearby stage · 2 in Western Europe
Request intro →Ranked by each firm’s deals in this sector over the last 24 months, weighted by nearby stage and shared geography. Indicative only — no rating judgment.