About
ShareWillow, based in New York, builds performance-pay and incentive management software for technicians at home and field service businesses (HVAC, plumbing, electrical, roofing, pest control), with a plan builder, technician mobile app, leaderboards, automated payout calculations, dashboards and an AI assistant, integrating with ServiceTitan, Housecall Pro and Jobber.
Full tier & rationale — an SVTR Intelligence benefit
Capital graph
Company· 12
Investor· 5
Founders / team· 1
Funding history
- 2026-10-29Seed$9M
Investors · Lerer Hippeau, Circadian Ventures, Twelve Below, Charge Ventures, NotationSource · unite.ai ↗
Comparable companies· by market
This company
BusinessLatest roundTotal raisedDate- ShareWillow
Technician performance pay and incentive management SaaS for home services, with an AI assistant, building AI agent platform Willow
Seed · 2026-10
—
United States
BusinessLatest roundTotal raisedDate- Betterworks
Performance management SaaS: OKRs/goals, continuous feedback and 1:1s, recognition, calibration and reviews, engagement surveys; built-in generative AI; Teams/Slack/Outlook integrations
$51M
$51M - Equilar
Executive and director compensation and corporate governance data platform, offering pay benchmarking, equity incentive design, proxy statement analysis and ERIC, an AI proxy analysis assistant
— - Central
AI software that lets startups manage payroll, HR and finance directly within Slack
Seed · $9M · 2025-08
$9M
China
BusinessLatest roundTotal raisedDateEurope
BusinessLatest roundTotal raisedDate- Ahron
AI agent platform on top of existing HR systems, using process mining to automate HR processes such as hiring feedback and payroll audits
Undisclosed · $2M · 2026-09
$2M - Taito.ai
Automates employee performance management tasks such as feedback collection, goal setting and performance reviews, integrating with Slack, Google Calendar and Jira
Seed · $3M · 2024-11
$3M - HiBob
Provides Bob, an all-in-one cloud HR platform for mid-sized and large enterprises, covering core HR, recruiting, performance, compensation and benefits, workforce planning and people analytics
$700M · 2026-09 · Valuation $3.2B
$700MValuation $3.2B
Other / unspecified
BusinessLatest roundTotal raisedDate- Centrical
Helps large enterprises manage, train, motivate and evaluate the performance of sales and customer service staff and AI agents
Series D+ · $100M · 2026-06
$100M - Comp
AI-assisted HR tools and expert support (recruiting, compensation, performance)
Series A · $35M · 2026-03
$35M - Borderless AI
AI-driven HR platform for managing and paying international employees in 170+ countries
Seed · $32M · 2025-01
$32M
Confirmed rounds only. Matched on subsector, sector, stage and funding scale — each verifiable on the company profiles.
Investors that may fit
Y Combinator
42 Enterprise Software deals in the last 24 months · 30 at a nearby stage · 33 in NYC Metro
Request intro →Andreessen Horowitz
22 Enterprise Software deals in the last 24 months · 12 at a nearby stage · 16 in NYC Metro
Request intro →General Catalyst
21 Enterprise Software deals in the last 24 months · 13 at a nearby stage · 13 in NYC Metro
Request intro →Khosla Ventures
19 Enterprise Software deals in the last 24 months · 12 at a nearby stage · 17 in NYC Metro
Request intro →Lightspeed
18 Enterprise Software deals in the last 24 months · 15 at a nearby stage · 13 in NYC Metro
Request intro →Sequoia Capital
17 Enterprise Software deals in the last 24 months · 9 at a nearby stage · 13 in NYC Metro
Request intro →Ranked by each firm’s deals in this sector over the last 24 months, weighted by nearby stage and shared geography. Indicative only — no rating judgment.