Shopnosis
Shopnosis is a Ghent, Belgium-based in-store shopper analytics platform for FMCG brands and retailers.
About
Shopnosis is a Ghent, Belgium-based in-store shopper analytics platform for FMCG brands and retailers. Real shoppers wear smart glasses during natural shopping trips; AI then analyzes the first-person recordings to measure attention, engagement with in-store displays and media, and conversion impact, guiding creative, merchandising and category decisions. It reports 10M+ tracked shopper interactions and 50+ brand and retailer clients across four continents.
Comparable companies· by market
This company
BusinessLatest roundTotal raisedDate- Shopnosis
Shopnosis is a Ghent, Belgium-based in-store shopper analytics platform for FMCG brands and retailers. Real shoppers wear smart glasses during natural shopping trips; AI then analyzes the first-person recordings to measure attention, engagement with in-store displays and media, and conversion impact, guiding creative, merchandising and category decisions. It reports 10M+ tracked shopper interactions and 50+ brand and retailer clients across four continents.
—
United States
BusinessLatest roundTotal raisedDate- Placer.ai
Offline foot traffic and location analytics using anonymized mobile location data and machine learning to reconstruct visits to stores and trade areas, for retail, real estate and investment firms
Undisclosed · $75M · 2024-08 · Valuation $1.4B
$75MValuation $1.4B - BluePill
AI "synthetic customers" that replace traditional surveys/focus groups to predict consumer behavior
Seed · $6M · 2025-11
$6M - Pogo
Connects brands with purchase-verified consumers via transaction and receipt data for interviews, surveys and behavioral research
—
China
BusinessLatest roundTotal raisedDateEurope
BusinessLatest roundTotal raisedDate- Experial
AI digital twins that simulate consumer behavior for real-time market analysis and customer insights without personal data
Pre-Seed · $2M · 2025-03
$2M - Electric Twin
Models audience behavior using LLMs combined with survey data
$25M · 2026-02
$25M - Neurolabs
Synthetic data and vision AI that help consumer goods companies automatically track in-store inventory
Series A · $8M · 2025-04
$8M
Other / unspecified
BusinessLatest roundTotal raisedDate- TELICA
Electronic shelf labels (monochrome/multicolor ESL), IoT gateways, CREBEE cloud management software and smart digital signage, with "proactive AI analytics" (validating restocking, display and promotion effectiveness against daily sales data); customers include supermarkets, pharmacies, independent and specialty retailers, POS service providers and system integrators; in 2026 launched the CREBEE DIY Kit S20 self-install kit for small and mid-sized merchants (including a Toss Place edition).
— - askpolly
Self-serve AI market research on census-representative social media samples, screened of bots and paid content, for brand teams
Seed · 2026-09
— - Sensei
Systems using cameras, sensors and AI that let shoppers buy without scanning items or waiting in line
Series A · $16M · 2024-10
$16M
Confirmed rounds only. Matched on subsector, sector, stage and funding scale — each verifiable on the company profiles.
Investors that may fit
Bessemer Venture Partners
10 Retail & Marketing deals in the last 24 months · 4 in Western Europe
Request intro →Andreessen Horowitz
8 Retail & Marketing deals in the last 24 months · 1 in Western Europe
Request intro →Ranked by each firm’s deals in this sector over the last 24 months, weighted by nearby stage and shared geography. Indicative only — no rating judgment.