Smartly
Smartly (formerly Smartly.io), founded in 2013 in Helsinki, is an AI-powered advertising technology company whose platform unifies creative production, media buying and data intelligence across social, search, CTV and programmatic channels.
About
Smartly (formerly Smartly.io), founded in 2013 in Helsinki, is an AI-powered advertising technology company whose platform unifies creative production, media buying and data intelligence across social, search, CTV and programmatic channels. It received a €200M majority investment from Providence Equity Partners in 2019 and has been led by CEO Laura Desmond since 2022.
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Founders / team· 2
Comparable companies· by market
This company
BusinessLatest roundTotal raisedDate- Smartly
Smartly (formerly Smartly.io), founded in 2013 in Helsinki, is an AI-powered advertising technology company whose platform unifies creative production, media buying and data intelligence across social, search, CTV and programmatic channels. It received a €200M majority investment from Providence Equity Partners in 2019 and has been led by CEO Laura Desmond since 2022.
$232M
$232M
United States
BusinessLatest roundTotal raisedDate- GIGR
Multi-agent AI ad creative generation and optimization platform (Playad) for performance marketing teams in gaming and other industries, addressing slow, fragmented and costly creative production.
$5M
$5M - Pearmill
Performance marketing: ad creative, media buying (15+ platforms incl. Meta, Google, TikTok, YouTube), audience and competitor analysis, AI-assisted production and automated reporting (Tech Labs), conversion rate optimization
— - Different
AI B2B demand generation: campaign planning, ad/email/landing page creation and delivery, cross-channel optimization and AEO monitoring; customers include Motif, Descope, Rox, Straiker, ArmorCode
Seed · $48M · 2026-10
$48M
China
BusinessLatest roundTotal raisedDate- 涌现智能创意平台
AI creative generation platform for advertising and marketing, speeding production and optimization of video ads, posters and other creative assets
— - Mogic
Cloud video creative collaboration platform using AI to break down footage, batch-generate ad creatives and attribute performance at the clip level
Series A · $15M · 2024-02
$15M - LeapMind Growth
AI-native growth technology services; flagship product GrowthGPT for ad strategy, creative iteration and cross-platform campaign optimization
Angel · 2026-05
—
Europe
BusinessLatest roundTotal raisedDate- Audion
AI to generate audio ads, target audiences and optimize digital audio ad performance
Series B · $23M · 2026-05
$23M - Ramdam
Uses AI to help brands, agencies and mobile apps optimize every aspect of creator ad campaigns
Seed · $3M · 2024-10
$3M - DOJO AI
Analyzes marketing data and automatically executes campaigns across channels to improve ad performance
Seed · $7M · 2026-04 · Valuation $30M
$7MValuation $30M
Other / unspecified
BusinessLatest roundTotal raisedDate- StackAdapt
Uses machine learning to analyze user behavior, predict optimal ad performance, and automate ad buying and placement across websites, video and connected TV
Undisclosed · $235M · 2025-02
$235M - AnyMind Group
BPaaS (business process as a service) platform: integrated e-commerce operations, cross-border logistics, contract manufacturing, conversational commerce (AnyChat), influencer marketing (AnyTag) and digital marketing for brands/retailers, plus monetization and growth tools for web/app publishers and content creators. Recent launches: AnyAI data and AI analytics platform, AnyLive generative AI live commerce and AI App Studio
$29M
$29M - Cuttable
AI platform for generating customized ads at scale for e-commerce
Series A · $16M · 2026-10
$16M
Confirmed rounds only. Matched on subsector, sector, stage and funding scale — each verifiable on the company profiles.
Investors that may fit
Inovia Capital
2 Retail & Marketing deals in the last 24 months · 1 in Northern Europe
Request intro →Superhero Capital
2 Retail & Marketing deals in the last 24 months · 2 in Northern Europe
Request intro →Ranked by each firm’s deals in this sector over the last 24 months, weighted by nearby stage and shared geography. Indicative only — no rating judgment.