Mobian
Mobian is a US ad tech company founded by Moat co-founders Jonah Goodhart and Noah Goodhart.
About
Mobian is a US ad tech company founded by Moat co-founders Jonah Goodhart and Noah Goodhart. It uses AI and large models to analyze context and brand safety across video, text, images and audio, serving publishers and ad platforms such as FOX, Hearst, Globe and Mail and Index Exchange. It recently launched Agent Ads, a product line for AI agents such as ChatGPT and Perplexity that embeds verified brand information in machine-readable form on publisher pages.
Comparable companies· by market
This company
BusinessLatest roundTotal raisedDate- Mobian
AI contextual and brand safety measurement API; publisher ad products for AI agents (Agent Ads / Agent Pages)
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United States
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ArcSpan AMS audience monetization platform: under an aggregate-enrich-activate framework, provides identity resolution, LLM-based contextual enrichment of content and audiences, cross-channel audience activation, audience insights and autonomous AI agents; customers are ad-supported media publishers, with public case studies including A360, Sundial Media Group, U.S. News and Mediacorp.
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Independent sell-side ad platform (SSP) for web, app and CTV/streaming publishers: real-time programmatic auctions (incl. header bidding), identity resolution (Identity Hub), yield optimization, and agentic AI ad delivery and automated optimization (Activate, AgenticOS), serving global publishers and ad buyers
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API-based ad servers and AI decisioning infrastructure that let retailers, e-commerce and commerce platforms build retail/commerce media networks
$100M · 2026-10
$100M
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AI-native growth technology services; flagship product GrowthGPT for ad strategy, creative iteration and cross-platform campaign optimization
Angel · 2026-05
— - Mogic
Cloud video creative collaboration platform using AI to break down footage, batch-generate ad creatives and attribute performance at the clip level
Series A · $15M · 2024-02
$15M
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BusinessLatest roundTotal raisedDate- pubX
Agent-to-agent ad trading infrastructure on the open AdCP protocol, letting brand buy-side agents and publisher sell-side agents negotiate and execute media deals directly, with embedded media quality governance signals
Series A · 2026-10
— - Ramdam
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$23M
Other / unspecified
BusinessLatest roundTotal raisedDate- Kontext
Platform for brands to embed AI chatbots in online ads
Seed · $10M · 2025-08
$10M - Upscale
AI platform helping e-commerce brands run performance ads on streaming TV
Series A · $6M · 2025-05 · Valuation $55M
$6MValuation $55M - StackAdapt
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$235M
Confirmed rounds only. Matched on subsector, sector, stage and funding scale — each verifiable on the company profiles.
Investors that may fit
General Catalyst
12 Retail & Marketing deals in the last 24 months · 8 in United States
Request intro →Bessemer Venture Partners
10 Retail & Marketing deals in the last 24 months · 4 in United States
Request intro →Ranked by each firm’s deals in this sector over the last 24 months, weighted by nearby stage and shared geography. Indicative only — no rating judgment.